Live Life Every Day® was founded on March 20, 2010, making today, March 20, 2012 our second birthday!

Since our first birthday last year, many things have changed.  We have grown up as much as a child would who’s making the jump from one to two-years old.  In fact, I think that’s a great analogy.  Live Life Every Day® is still an infant, a toddler, a child.  There is still so much to do.  There is still so much potential. There are still so many ways left for us to grow.

This is just the beginning.

I have always said that I founded Live Life Every Day® to be more than a t-shirt company, more than a clothing company and you know what, more than a company, period.  The goal is to inspire as many people as possible.  To literally inspire the world.  To change lives.

I know that it doesn’t do any good if no one knows about Live Life Every Day®.  How can we inspire the world if no one knows we even exist?  And so my mission is to build Live Life Every Day® as a brand.  And I have worked tirelessly since 2010, and since last year, to accomplish that.  Our 2011 tour was extremely successful.  I went to a variety of events within the New Jersey area, meeting people and inspiring them with our t-shirts and even simply, with our message.

Since our last birthday we have come out with a variety of new t-shirts, but the biggest news I am most excited about, is something we just announced a few weeks ago.

From now on, $1 from every Live Life Every Day® t-shirt we sell will be donated to the National Multiple Sclerosis Society.  Why the MS Society?  Easy.  My mother has had MS for over 20 years and people like her need our help.  There is no cure.  We have to change that.

So you see, Live Life Every Day® is growing.  Evolving.  Succeeding.  We more than tripled our sales from 2010.  In fact, we almost quadrupled them!

We have almost 500 Facebook fans, whereas last year we had only slightly more than 300.  And Twitter, well Twitter, you have been very kind to us.  Last year, we had only 200 followers and today, that number has sky rocketed up to 1,296!  That’s more than 1,000 more followers!  We’ve had the privilege of inspiring and meeting many people online.  And I can’t forget our subscribers and everyone else who watches our YouTube videos.  Thank you very much for all your support.

I want you to know that I’m in this for good.  I’ve made so much progress in one year and so now, as Live Life Every Day® turns two, I am so excited for what will happen this year.  I will not stop until the whole world knows about Live Life Every Day®.  And you know what, I won’t stop even then.

I am doing this for you.

Thank you for your support.  Thank you for your belief in our message.  Thank you for choosing to be positive in a world that is full of negativity.

Thank you very much and I’ll be back next year for our third birthday!!  Until then, always remember:

Do what you gotta do.
Live Life Every Day.

Sincerely,
Jason Rivera
Founder and President