Every now and then something or someone comes along and changes the game.  Change is often needed to progress individually and as a whole.  But to really make a difference, it requires an unbreakable ambition and will to succeed.  Live Life Every Day® is the change the world needs.  We are unlike any company or brand you have ever known.  Our goal is to inspire the world to never take life for granted and to take advantage of every opportunity that Life throws at you.

Every year, negativity infects the world more and more.  Many of us have lost sight of the positive things in Life.  We use to say it’s all about the little things, but now it seems to be all about the big things.  Well, we’re here to change that.  Live Life Every Day® is the antidote to the world’s negativity.  We are no longer going to sit back and let people live unhappy lives.  We’ve existed for some years now without most people knowing who we are.  We’ve been in the background perfecting our strategy and slowly putting the pieces together.  The world needs to change.  They say only those who are crazy enough to believe they can change the world are the ones who can actually do it.  And oh you better believe we’re crazy enough.  The time is now.

Today is a new beginning.  Everything we have done since March 2010 has led to this moment.  The past couple of months, especially, have been filled with sleepless nights and work-filled days as we improved our brand in every way possible to help bring our inspiration to the masses.  Proof that we will never give up and neither should you!

Now let’s get to the news!

With much excitement, I present to you the first official Live Life Every Day® logo!

With the release of our new logo comes the release of our stamp on this earth and the start of our campaign to change the world.  With our hard work and of course help from YOU, our blue palm tree will become a symbol of happiness, a symbol of positivity and of course, a symbol of Live Life Every Day®.  The movement starts NOW.

But it doesn’t end there.  We’ve taken our premium t-shirt and made it even better.  Starting today, every new t-shirt we make will be printed on a super-soft 70% Bamboo and 30% Organic Cotton blend tee.  But it gets better.  Every new t-shirt will be MADE IN THE U.S.A and printed using water based ink!  That’s right, we just seriously stepped our eco-friendly game up.  Inspiration never felt so good.

But wait, it still doesn’t end there!  With all these big announcements, we’re releasing a new t-shirt too!  Our new logo tee is the first to be printed on the new Bamboo/Organic cotton blend t-shirt and is available starting today!  Get yours now!

One thing definitely hasn’t changed, however.  As always, $1 from every t-shirt we sell will be donated to The National Multiple Sclerosis Society.  Just another way we can change the world and impact lives.

Been needing a little pick me up lately?  Well, The Live Life Blog is back providing new inspiration!  Check out our two new posts: Rock Bottom and The Rebirth!

After much hard work, the new Live Life Every Day® is stronger than before and we are ready to make our mark.

The world needs us.

I am very grateful for all the support we have received so far and I am excited for what the future holds for us.  So join us on our “crazy” journey to change the world and enjoy the inspiration along the way.  I promise it’s going to be one heck of a ride!

And as always, remember:

Do what you gotta do.
Live Life Every Day.

-Jason Rivera
Founder and President